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Agency Analytics

Agency Analytics

Overview

What is Agency Analytics?

Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution…

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Recent Reviews

TrustRadius Insights

Agency Analytics has proven to be a valuable tool for agencies and marketing departments in various industries. Users have found that the …
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Pricing

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Freelancer

$12

Cloud
per month per client campaign (minimum 5 client campaigns)

Agency

$18

Cloud
per month per client campaign (minimum 10 client campaigns)

Enterprise

contact for enterprise pricing

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://agencyanalytics.com/pricing?utm…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $60 per month
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Product Details

What is Agency Analytics?

Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations.

The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day trial.

Agency Analytics Features

  • Supported: Automated Reports
  • Supported: Marketing Dashboards
  • Supported: SEO Tools

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

Agency Analytics Video

Over 5000 Marketing Agencies have proven to us that Digital Marketing Dashboards and Reports are essential to scale your agency and retain clients.

Agency Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesChinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, VIetnamese

Frequently Asked Questions

Agency Analytics starts at $60.

RavenTools, Moz Pro, and TapClicks are common alternatives for Agency Analytics.

Reviewers rate Support Rating highest, with a score of 9.8.

The most common users of Agency Analytics are from Small Businesses (1-50 employees).

Agency Analytics Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews and Ratings

(33)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Agency Analytics has proven to be a valuable tool for agencies and marketing departments in various industries. Users have found that the drag and drop custom dashboard makes it easy to create reports, saving them time on client reporting. The software brings together all available marketing channels into one convenient dashboard, allowing users to effectively manage and control their campaigns. This has resulted in improved account management and reduced costs by streamlining monthly reporting and improving efficiency in analysis and reporting.

For agencies working in challenging industries such as real estate, insurance, and banking, Agency Analytics provides substantial SEO and competitive analysis solutions. Users have benefited from the automation of on-site audits, which has significantly reduced the time needed to complete SEO audits. The built-in website audit tool helps identify technical issues on websites, improving the quality of service offerings to retain clients. Additionally, the software serves as a white-label reporting tool, allowing agencies to showcase progress for keyword rankings and website traffic, validating the work done by agencies.

The software is used by both the Marketing Department and the SEO Department. The Marketing Department utilizes Agency Analytics to integrate all marketing efforts from SEO and PPC to email marketing and review management. On the other hand, the SEO Department relies on Agency Analytics for daily tracking of organic keyword rankings in Google and Bing, providing up-to-date rankings for clients. Furthermore, account management teams use the software to track ranking placement for website clients, providing monthly reports and logins for their reports.

The customizable dashboard in Agency Analytics provides a quick look at campaign performance, Google Analytics data, PPC information, and Google Business Profile performance. Users appreciate how data from various digital sources can be consolidated into one clean dashboard, ensuring a common view for discussions with clients. The interface is also praised for its user-friendliness, with an easy-to-read and responsive UX for customers. The automatic report scheduling feature allows users to put reporting tasks on autopilot, saving time and effort.

Overall, Agency Analytics has become an essential tool for agencies and marketing departments, offering a quick and efficient way to obtain valuable information, track performance, and generate professional reports. The continuous release of new features keeps the solution relevant and valuable for users, allowing them to stay ahead of the game in the ever-evolving digital marketing landscape.

Reliability and Advanced Services: Several users have found Agency Analytics to be a highly reliable platform with advanced services. They appreciate the platform's stability and its ability to handle their data effectively.

Great Customer Service Support: Many reviewers have praised the great customer service support provided by Agency Analytics. Customers mention that the support team is responsive, helpful, and quick in addressing any issues or concerns they may have.

Easy-to-Use Functions and User-Friendliness: Users have highlighted that the functions of Agency Analytics are easy to use, contributing to its overall user-friendliness. They find it intuitive and straightforward to navigate through the platform, making it accessible for users with varying levels of technical expertise.

Limited customization options for imported data: Some users have expressed that the customization features for imported data in Agency Analytics are limited, hindering their ability to tailor the software to their specific needs.

Lack of advanced analysis tools: Several reviewers have mentioned that Agency Analytics lacks comprehensive analysis tools compared to other platforms. Users feel that certain functionalities like goal tracking are limited, which may impact their ability to effectively measure and track their marketing efforts.

Difficulty in managing and sorting through available data: Many users find it challenging to manage and sort through the abundance of available data in Agency Analytics. This difficulty can make it hard for them to identify the most relevant information for their analysis, potentially impacting their decision-making process.

Users highly recommend using the trial period of Agency Analytics to explore its integrations and features. They suggest taking the time to learn all the features of the tool for optimal use.

Users also recommend Agency Analytics for creating client reports and dashboards, as it saves time in reporting and tracking. They believe that the tool is worth the monthly cost due to the time saved in reporting.

Furthermore, users highly recommend Agency Analytics to consultants and agencies for client reporting. They find it to be a very useful tool for tracking website and search engine rankings, especially for agencies focused on SEO.

In summary, users recommend Agency Analytics for its trial period, client reporting capabilities, time-saving features, and effectiveness in tracking website and search engine rankings.

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Nathan Linkon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Agency Analytics is an Enterprise SEO Software and Marketing Dashboard which impresses clients and saves their precious time. Agency Analytics is an all-in-one marketing software and a marketing dashboard that is specifically designed for agencies. The software saves hours on client reporting every month with an easy-to-use drag and drop custom dashboard.
  • It is one of the most reliable platforms with advanced services.
  • Agency Analytics has great customer service support which addresses all problems that clients face on a regular basis.
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Easy to use functions.
  • A limited customization feature on the imported data.
  • Secondly, some analysis tools are limited as compared to other platforms, such as goal tracking.
  • The conversion tracking from the application is a little inefficient and not up to the mark, which leaves an unfavorable impression on the user.
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
  • The marketing channels are brought out together in one dashboard, which makes it easy to control them.
  • The software has a slick and easy-to-use interface, which makes it easy for me and other users to efficiently and effectively make the most out of the software.
  • Reliable support.
  • There are more than 45 integrations that allow all users to connect to all marketing channels, all in one place.
  • Other than this, Agency Analytics brings all the available and digital marketing options together to make companies grow and become more popular.
The software has a very professional format, which gives it an edge over other competitors. Agency Analytics also facilitates the black-link management for SEO purposes, which is again a good thing. My customers have seen the dashboard of Agency Analytics and because the depth of information is so powerful and impactful, it convinced them to hire us as their marketing team. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions that make it more preferable for the end-users.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Agency Analytics for extensive marketing procedures, where the software brings all the available and digital marketing options together to make our company grow and be more known. Besides, all the [marketing] channels are brought out together in one dashboard, which makes it easy to control them. Agency Analytics also comes up with substantial SEO and other competitive analysis solutions, making us more preferred.
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
  • Agency Analytics has a limited customization feature of the imported data.
  • Secondly, the conversion tracking from the application is quite inefficient.
  • Lastly, Agency Analytics is quite ordinary or basic, meaning, no advanced competencies.
Agency Analytics has made marketing procedure effective, where all the approaches have been brought in a single dashboard, for easy functionality. Also, the back link tracking or monitoring has been efficiently handled by the application. The SEO procedure from Agency Analytics perfects the ranking of what we market and we secure more audiences. Finally, the competitive analysis from Agency Analytics captures the exact information concerning the opponents and the services or products they offer.
  • Agency Analytics has broader SEO features, where it conducts both local and global ranking.
  • Agency Analytics is quite basic, making the application quite easy to use and requires no exceptional coding knowledge.
  • Also, Agency Analytics is tracking or monitoring the competitive merits of other businesses, helping the management of the company to plan.
  • Through site audit, we learn the market trends and clients desires.
  • Also, Agency Analytics fosters SEO, which is a strategic way to improve marketing and boost current revenues.
  • The simplistic nature of Agency Analytics eliminates anything that can require extra training.
Agency Analytics conducts site diagnostics, which is a complete evaluation means for traffic evaluation. Agency Analytics has done extra SEO features, through SERP tracking among other competitive approaches. Also, recommends the features to include in a site, to make it more deliberate and highly valued by clients. Finally, Agency Analytics addresses black-link management, for suitable competitive analytics.
Charles Fashana, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized

Our agency had started working with clients in industries that are more challenging for digital marketing like real estate, insurance, and banking. We also had no reliable tool for backlink research which is an important SEO factor in these competitive industries. We were looking for software that can automate on-site audits to drastically reduce the time need to complete an SEO audit, as well as help provide more streamlined ways to do monthly reporting.

Goals

  • Improve the quality of service offerings to retain clients.
  • More focus on backlink building.
  • Better competitive research.
  • Improved account management.
  • Reduce costs by improving efficiency in analysis and reporting (estimated reduction is 1-2 hrs. per client per month).
  • Effectively pulling in data from a number of different sources.
  • SEO, SEM, and paid/organic social reporting (Facebook, Twitter, Google+, and LinkedIn).
  • Robust SEO site audit abilities.
  • Unlimited user and client logins.
  • Automated custom reporting.
  • Some analysis tools are limited compared to other platforms, such as goal tracking.
  • Customization of imported data is limited.
We were looking for minimum requirements to be met in choosing our software:
  • Ability to track 10 or more campaigns/URLs on an ongoing basis
  • Scalable
  • Backlink reporting
  • Paid search tools
  • Competitor analysis
  • On-page SEO audits
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.

We identified Agency Analytics as the most well-rounded software for our agency’s needs. The platform was reasonably priced and included integrations for SEO, paid search, paid social, and organic social. Having reporting and tools for all major marketing channels will be beneficial for our integrated approach and could save a lot of time by automating monthly reporting.

Although the software does have some limitations in the level of data granularity, it does contain the most important data we need like backlink reporting and competitor analysis. The platform also has a very robust keyword tracking feature with tracking on Google and Bing.

It also includes an unlimited amount of users and up to 10 campaigns, which is adequate for all current digital clients with room to grow at a reasonable additional cost. Campaigns can be purchased in blocks of five for an additional $25 per month.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Agency Analytics to bring data from various digital sources into one clean dashboard for our clients. We also use the SEO audit feature to help make us more efficient with the technical aspects of SEO.
  • Data Visualization
  • SEO Audit
  • Ad Reporting
  • Custom Conversion Tracking
  • Customized Data
  • Filtering Data
Agency Analytics is a good tool for agencies that want fairly robust data visualization for an affordable cost. The price is reasonable and it can grow at a fair rate as you get more clients. It's also very useful when completing SEO audits for the client. If you're a large or digitally-focused agency, it's probably not as robust as you'd want it to be. But for the price, it's a great tool.
  • Improved Efficiency
  • Better Data and Reporting
Agency Analytics is a great value. It offers enough tools and features that are very useful, and it's a more affordable platform than other similar tools. It is missing some key depth in both SEO and reporting, which is a shame. It does do a much better job at bring digital efforts into one platform. Overall it's a good digital marketing tool.
For the price, it's a great value and offers the key features you need as a digital marketer. I would've given it a higher score if it offered a little more advanced functionality for bringing in data. You're largely stuck with the metrics/dimensions that they offer out-of-the-box. If it offered that, the tool would save a considerable amount of time on reporting.
Michael Stein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Agency analytics has a great interface for the user and easy to read and responsive UX for the customer. The core integrations work seamlessly with each other. The automatic reports that you can schedule to send out on a specific day at a specific time, and with specific metrics, means taking one of the most meticulous tasks involved in running an agency and puts it on autopilot.
  • Call Tracking via Call Rail
  • Facebook Ads Metrics
  • Google Analytics
  • CallRail integration is sub-par
  • Limited Keywords
  • No SEM Rush Integration
Great for any starting and/or scaling agency.
  • Increased LTV
  • Easy On-Boarding
  • Reduced customer service time
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